Sales & Marketing

Readers are what make books come alive. We help you reach them.

Our marketing group amplifies your book to the right readers by increasing reach and helping you drive more sales.

The Lakeside Agency

Finding readers made easy

You want to find readers, and readers want to find your book. The Lakeside Agency brings the two together. 

Our industry experts work with you to develop a full-funnel marketing strategy that gets your book into the hands of readers. We optimize your advertising dollars to grow your email list, promote your author brand, and sell your book. With 150 years of expertise, we know what it takes to win the final sale.

Data Analytics

Better data to increase your sales

In today’s marketplace, smartly leveraging data is the key to success. With our Data Analytics tools, you gain precise insights into your product management and marketing efforts. 

Our tools provide accurate data on pricing, availability, and ranking. You can track titles, audit retailers, and monitor Amazon Buy Box performance with insights into losses. Our team helps you measure and optimize the effectiveness of your marketing by tracking consumer engagement and sales. Armed with this information, you can make more informed decisions and stay ahead of the curve in a constantly evolving industry.

Marketing Production Services

High-quality promotional design

“A good first impression can work wonders”-JK Rowling. 

How you package your product affects how people experience your brand. Our Marketing Production Services offer high-quality, customizable designs to help authors make a great first impression. Our team works closely with you to design, develop, and deploy promotional products such as subscription boxes and educational experiences. We also provide design and development for print management and sourcing. Our goal is to help bring your vision to life. 

Lakeside Book Merchant

Amazon selling, simplified

For many authors, the success of a book relies on Amazon sales. Selling your book with the Lakeside Book Merchant simplifies Amazon selling and helps you maximize profits. You can proactively manage sales, pricing, and test bundles from one convenient location. The Lakeside Book Merchant gives you more control and flexibility over products so that you can focus on your craft.